Google Search
SEO Optimisation
We are digital agency that helps businesses develop immersive and engaging user experiences that drive top level growth
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Get Rank #1 on Google and Increase Traffic
We generate fresh new Google traffic to your website
- High Organic SEO Traffic
- Relevant On-Page SEO
- Google PPC Management
- Offsite Trusted Linking
- Engaging Website Content
- Increased Website Speeds
When you search on Google, how many times do you click on the second page of results? Very rarely! This is why for your business; your website must rank on the first page of all leading search engines. At Known in Norfolk, we achieve first-page results for businesses across all industries.
Your Problems. Our Solutions
Without SEO, your competitors will dominate the search results and the long-term growth of your digital presence could be compromised. Are you facing some, or all, of the following issues?
Reduced Visibility
Without SEO, your website will struggle to appear in search engine results, limiting your audience’s ability to discover your business and your content. This reduces your brand’s visibility and makes it harder to compete for attention in a crowded digital landscape.
Lower Traffic
A lack of optimisation means fewer visitors will find your website through organic search, making it significantly more challenging to generate leads or conversions. The result is lower engagement and fewer opportunities to grow your business.
Missed Competitive Advantage
Missed Competitive Advantage Competitors who are investing in SEO will undoubtedly outrank your website, capturing the traffic and opportunities your business could have had. This means they gain a larger share of the market, leaving your business behind in search rankings and customer acquisition.
Poor User Experience
Poor User Experience SEO is not just about rankings; it also enhances your website’s usability and performance. Without proper optimisation, your website may load slowly, be difficult to navigate, or fail to meet user expectations, which can drive potential customers away.
Limited Growth
Without a strong SEO strategy, your website’s growth potential is significantly restricted. As search engines continue to drive traffic, lack of SEO limits your ability to expand, reach new markets, or attract a wider audience.
Overspending on Paid Ads
Relying too heavily on paid advertising without an SEO strategy can lead to inflated marketing costs and diminishing returns. Without organic traffic to balance your efforts, your business becomes dependent on ongoing ad spend, driving up your cost per acquisition and limiting your return on investment.
Rank High On Mobile Devices! Outsmart your Competition.
Did you know that over 40% of transactions happen on mobile? If you want mobile users to engage with your website and become loyal customers, you must invest in mobile search engine optimization (SEO). Mobile SEO is the process of optimizing your site to rank better in search results and keep mobile leads on your page.
The Key To SEO Success
At Known in Norfolk we have the secret SEO formula
- Know Your Audience
- Audit Your Site
- Use the Right Keywords
- Create Quality Content
- Acquire Relevant Backlinks
- Update Your Strategy Frequently
Months 1-2
Laying the Groundwork
The first stage of your SEO campaign is focused on establishing a strong strategic foundation. By laying the groundwork early, we ensure your website is positioned for sustainable growth, improved visibility, and long-term search performance.
Campaign Setup & Strategic Planning
We start with a structured onboarding process to align your SEO goals with a clear strategy. This includes keyword research, KPI setting, competitor analysis, and full platform and reporting setup to ensure a smooth campaign launch.
Technical SEO Audit & On-Page Planning
We carry out a detailed technical and on-page SEO audit to identify issues and growth opportunities. You’ll receive a clear action plan covering site performance, structure, speed, metadata, and content improvements tailored to your business goals.
Content & Authority Strategy
We develop a focused content strategy targeting high-value keywords and user intent, alongside a link-building plan to strengthen domain authority and improve search rankings with quality backlinks relevant to your industry.
Months 3-7
Active Growth Phase
This is where your SEO strategy is actively implemented to deliver measurable results. We focus on content creation, technical improvements, and strategic outreach to build momentum and increase visibility.
Content Planning & Creation
We develop high-quality content optimised for both traditional search and AI-driven results like Google AI Overviews. This includes structuring for featured snippets, FAQs, and clear semantic formatting for better understanding by search engines and LLMs.
Link Building & Digital PR
Our digital PR team runs targeted outreach to secure authoritative backlinks while refining your existing link profile, strengthening domain authority and improving search credibility.
Ongoing SEO Monitoring & CRO
We continuously track performance and user behaviour, making data-led improvements to technical SEO, conversion rates, and long-term organic growth.
Months 8-12
Optimization & Scaling Phase
By this stage, we have gathered enough performance data to fine-tune and expand what’s working, ensuring sustained growth and stronger search visibility.
Strategy Refinement & Adaptation
We continuously analyse performance data and refine the strategy by updating keywords, improving content focus, and strengthening outreach efforts. As AI-driven search evolves, we adapt by enhancing content structure, improving trust signals, and optimising for LLM citation and visibility patterns.
Advanced Technical SEO Enhancements
Based on real performance insights, we implement further technical improvements such as strengthening internal linking, fixing emerging issues, and unlocking new optimisation opportunities to improve overall site health and rankings.
Performance Reporting & Year 2 Roadmap
As Year 1 concludes, we review key performance indicators, evaluate outcomes, and align on the next phase of growth. This includes setting new objectives and building a clear, data-driven roadmap for Year 2 expansion.
Trusted SEO Matters
Get more more customers online with trusted SEO
Built a beautiful website with all the bells and whistles? It’s time to invite the whole world wide web to the party. Without search engine optimisation, how do you tell your digital audience you exist? You need to shout about it with trusted SEO. Ask us about optimisation, guest blogging, web 2.0s and everything in between.
FAQ'S
Frequently Asked Question's
SEO is a long-term investment, and results typically start to show within 3 to 6 months. However, the timeline can vary depending on your industry, competition, and the current state of your website. At YOP, we take a data-driven approach, ensuring your website is optimised for sustainable growth. We focus on delivering measurable improvements in rankings, traffic, visibility and, crucially, conversions over time.
We offer both! Whether you’re looking to dominate local searches or improve visibility on a national level, we have the expertise to craft the right strategy for your business. Our SEO consultants will help you reach the right audience, whether you’re a local business or a nationwide brand.
We only use White Hat SEO techniques that adhere strictly to Google’s Webmaster Guidelines. This means no shortcuts, no spammy tactics, and no risk of penalties. Our strategies are built on quality, value, and a long-term approach to driving sustainable results, keeping your website safe while helping it grow.
We believe in complete transparency. You’ll receive regular, detailed reports on your campaign’s performance, tracking key metrics like rankings, traffic, and conversions. We’ll keep you informed on how the SEO strategy is impacting your business and where we see new opportunities for growth. We use powerful analytics tools like Google Looker Studio and GA4 to track and measure the impact of our work. And your dedicated account manager.
We use a powerful blend of cutting-edge tools and human expertise to conduct in-depth keyword research and competitor analysis. By combining data-driven insights with a deep understanding of your audience’s behaviour, we identify the most relevant and high-performing keywords. Our approach ensures we target keywords that not only improve rankings but also drive qualified traffic and conversions for your business.
Yes, content is a core component of our SEO strategies. We can help you create high-quality, optimised content that resonates with both search engines and your target audience. Whether it’s blog posts, landing pages, bespoke digital assets or product descriptions, we ensure your content enhances visibility and drives engagement.
At YOP, your main point of contact is also the person doing the work. This ensures we are fully embedded in your business and aligned with your objectives. All of our SEO account managers have a minimum of 5 years of commercial experience, so you’ll benefit from expert knowledge and hands-on strategy tailored to your business needs – ensuring clear communication and impactful results throughout the campaign.
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